Case Study - Scaled from $5k/month to $3M Turnover

Hammer Roo is a woodworking and epoxy resin supply company based in Australia. They offer a wide range of products, including timber, epoxy resin, tools, and accessories. They also offer custom-made timber furniture and woodworking services.

Digital Marketing, Email Retention, Operation Consulting


Hammeroo's recent success paints a vivid picture of the power of targeted retention and acquisition strategies. In a marketplace dominated by competition, Hammeroo made waves by achieving a staggering 10x increase in conversion rates. This significant uplift was not merely a stroke of luck; it was the direct outcome of a meticulously crafted retention strategy. We focused on understanding our customer's journey, needs, and pain points, allowing us to tailor experiences that resonate deeply. By enhancing customer satisfaction and cultivating brand loyalty, the results were clear: a 400x surge in returning customers. But the numbers don't stop there; our turnover skyrocketed by $3 million, showcasing the fiscal power of customer retention.

The flip side of this success story is our acquisition strategy, which worked hand-in-hand with retention efforts to supercharge our growth. Recognizing that first impressions can make or break potential customer relationships, we engineered a targeted acquisition campaign that utilized data-driven insights to reach the right audiences. By honing in on our potential customer's preferences and desires, we ensured that our value proposition was not just seen, but deeply felt. The results? A tripling in average order value (AOV). When retention and acquisition strategies are synergized, companies like Hammeroo don't just grow; they flourish.

What we did

  • Digital Marketing
  • Email Retention
  • Operating Consulting
Conversion Rate
In Turnover Generated
In Returning Customers
Average Order Value

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